Where to Buy Basic Attention Token (BAT) Coin

What is Basic Attention Token (BAT) Coin

Basic Attention Token, or BAT, is the token that powers a new blockchain-based digital advertising platform designed to fairly reward users for their attention, while providing advertisers with a better return on their ad spend. This experience is delivered through the Brave Browser, where users can watch privacy-preserving adverts and receive BAT Coin rewards for doing so. On the other hand, advertisers can deliver targeted ads to maximize engagement and cut down losses due to ad fraud and abuse.

The Basic Attention Token itself is the unit of reward in this advertising ecosystem, and is exchanged between advertisers, publishers and users. Advertisers pay for their advertising campaigns in BAT tokens. Out of this budget, a small portion is distributed to advertisers, while 70% is distributed to users — whereas the intermediaries that typically drive up advertising costs are cut out of the equation to improve cost-efficiency.

Basic Attention Token launched in 2017 following one of the fastest sell-out initial coin offerings (ICOs) of all time, with the platform raising a total of $35 million in under a minute. Since then, it has rolled out its attention-based advertising experience to users in most countries through its Brave Rewards program.

As of November 2020, the United States, the United Kingdom and Canada had the most active advertising campaigns.

  • Basic Attention Token (BAT) is a token launched in May 2017 and created by Brendan Eich, co-founder of Mozilla and creator of the JavaScript language. Brave is an open-source decentralized advertisement exchange platform, built and operating on the Ethereum blockchain.
  • BAT tokens are meant to be exchanged between publishers, advertisers, and users through a transparent system to reward the attention of online users.
  • Brave is an internet browser, relying on Chromium (the open-source version of Google Chrome), which integrates with the BAT token. By default, the Brave browser blocks advertisements, prevent trackers and monitors privately the “attention of users” in order to reward publishers accordingly.
  • BAT are paid to users for visiting websites while publishers get rewarded for their content based on the attention paid to their work. From the perspective of advertisers, they supposedly enjoy benefits such as “better user targeting, an improved ROI, and reduced fraud” for online campaign.

How To Buy Basic Attention Token (BAT) Coin

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How Much is a Basic Attention Token (BAT) Coin

Basic Attention Token (BAT) coin prices are updated instantly in USD, Euro, Sterling currencies in the following table.

$ 0.396723
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Basic Attention Token (BAT)
1h0.26%
24h3.73%
USD
EUR
GBP

Basic Attention Token (BAT) Coin Review

You can learn more about Basic Attention Token (BAT) coin reviews and information on cryptocurrencies by visiting their official page available in the following.

Website
https://basicattentiontoken.org/
Whitepaper
https://basicattentiontoken.org/static-assets/documents/BasicAttentionTokenWhitePaper-4.pdf
Github
https://github.com/topics/basic-attention-token
Telegram
https://t.me/batproject